Fashion App Experience Map
This Fashion App Experience Map by Turtle Design was created to help product and design teams better understand the journey new users take when interacting with a digital design platform for the first time. It outlines the key stages—onboarding, dashboard navigation, tool usage, and submission for pricing—and breaks down what users are doing, thinking, and feeling at each point along the way. The map identifies major usability challenges like empty state confusion, a lack of visual hierarchy, and unclear next steps, while also highlighting opportunities to improve onboarding flows through better content, clearer navigation, and moments of delight. Suggested interventions include improved language, more engaging illustrations, dynamic tooltips, and strategic use of progress indicators and checklists. These enhancements are designed to make the early experience more intuitive, visually rewarding, and emotionally satisfying for users. This resource is especially useful for product teams looking to simplify onboarding, UX designers aiming to streamline first-time use, and anyone seeking inspiration for improving clarity and confidence within a multi-step digital product. Use this map to diagnose issues in your own flows and spark ideas for how to turn complexity into clarity.
